Newsletters are still considered one of the most effective marketing tools – provided they are used correctly. AtKombinat, we use them not only to communicate product news or event announcements, but also specifically tocollect valuable customer feedback.
Why is this important? Many companies send newsletters that mainly inform or sell. However, genuine insights into thesatisfaction and wishes of customersoften remain hidden. Those who know what customers think canspecifically improve products, services, and websites– and ultimately increase customer satisfaction.
Feedback as a core strategy
Our newsletters answer questions such as:
How satisfied are customers with our services, websites, or user interfaces?
What features are they missing?
Where do they see potential for improvement?
With these insights, we receivewell-founded, usable feedback, which directly feeds into the further development of our offerings. Instead of just sending, we listen – and that makes the difference.
The right tools for effective feedback
At Kombinat, we rely on two powerful newsletter systems that enable us to implement this strategy:
Automated workflows:Recurring feedback or survey emails can be set up quickly.
Segmentation & personalisation:Target groups are addressed precisely – by interest, usage or customer type.
Reporting & Analysis:Each campaign provides traceable results that can be directly used for improvements.
Free subscription:Ideal for smaller businesses or projects.
Brevo(formerly Sendinblue)
Versatile campaigns:Email, SMS or transactional emails from one system.
Automated sequences:Welcome emails, reminders or targeted surveys run automatically.
Scalable:For small mailing lists as well as for large corporate clients.
Both systems enable us toefficiently gather feedback, actively shape customer contact and gain insights forservice and product optimisations– without having to perform each step manually.
Practical example: How feedback improves work
Thanks to this newsletter strategy, we not only receive hints abouttechnical optimisations, but also ideas fornew services, features or offers.The feedback helps us tomake user interfaces more intuitive, simplify processes and steer customer communication even more effectively.
The result: Our customers feel heard, we can respond specifically to their needs, andservices and offers are continuously improved.. Newsletters thus become anindispensable tool for development and optimisation, not just for marketing or promotion.
Conclusion
Newsletter marketing can deliver far more than mere product information. With the right strategy – specifically deployed viaOktopusMailorBrevo– it becomes a tool thatcollects genuine customer feedback, provides insights, and sustainably improves services. At Kombinat, we successfully implement this strategy – and demonstrate how newslettersare not only read but actively used, to measurably increase customer satisfaction.