Data is the backbone of every successful website. It shows what works – and what doesn't. But those who want to understand their visitors today face a central question: Who actually owns the data?
More data protection. More insights. More control.
WithMatomoyou retain control.
Because unlike Google Analytics or other US-based tools,all data remains on your server. No sharing with third parties, no transfer to the USA, no risk regarding GDPR.
Matomo is theEuropean answer to data-driven decision-making – secure, transparent and precise.
1. Data protection is not a trend – it is a requirement
Since the GDPR, it is clear: Companies must know,where their user data is storedandwho has access to it..
Matomo meets this requirement seamlessly.
- All data remains on your server or in a European cloud.
- No third-party cookies.
- No hidden data transfer to US corporations.
This not only creates legal security but also builds trust with your customers – a value that is priceless.
2. Own data, real insights
Matomo not only provides numbers – it providesunderstanding.. You can see how visitors come to your website, which pages they view the longest, and where they drop off.
For webshops, this means:
- You recognise,which products truly generate interest.
- You see,where customers drop out of the purchasing process.
- You can optimise your pages purposefully – step by step, data-driven and measurable.
Unlike anonymised third-party statistics, with Matomo you know exactly what is happening on your own platform.
3. Intelligent analysis instead of data noise
Many companies collect data without using it.
Matomo offers clear, practical dashboards that can be customised:
- Visitor sources, target groups, devices and conversions at a glance.
- Heatmaps and session recordings show,how users actually move.
- Goal tracking and campaign analyses demonstrate,which marketing measures are effective.
The result: Less guessing, more results.
4. The freedom to remain independent
Matomo is open source. This means:
- No licensing fees.
- No ties to platforms or app stores.
- Full control over data storage and configuration.
You decide what is measured – and what is not. A system that belongs to you. Not the other way around.
5. The real added value for your business
With Matomo, you lay the foundation forstrategic decisions:
- optimisation of content and navigation structures
- Better conversion rates through clear user analyses
- Measurable success of your marketing campaigns
- Trust through data protection compliant transparency
In short:Matomo shows how your website is performing.
Conclusion: Know instead of guess
Successful companies do not rely on estimates. They analyse, understand and act – based on clean, secure data.
Matomo is more than a statistics tool. It is yourinternal navigation systemfor digital success.
👉 Act now
Switch to data protection compliant web analytics – and discover what really drives your website.Contact us for a personal Matomo demo or consultation.