Digitalisation presents companies with ever-increasing demands: quick adjustments, secure systems, scalable infrastructure, and personalised user experiences are no longer a luxury, but a fundamental requirement for success online.
Awebsite relaunchtherefore not only offers the opportunity to update design and content but also to set technological directions for the future.
Below, we highlight the key aspects that are particularly crucial when relaunching corporate websites – focusing on the use ofAI-based chatbots, agile and secure CMS systemssuch asPlone-as well asWebflow solutionsfor flexible, quickly implementable web shops.
1. Analysis & Strategy: The foundation for any relaunch
A relaunch should always begin with a thorough analysis: Who are the target audiences? Which content is used the most? Which functions are essential to support the digital business process?
Here it applies:Strategy before technology. A clear definition of goals ensures that the subsequent steps can be implemented efficiently. This also includes the decision on which technology platform best meets the specific requirements of the company.
2. Agile and secure CMS systems: Plone as a long-term solution
For companies withhigh security requirements, complex content and long-term growthPlone is an outstanding content management system.
Why Plone?
- Highest security standards:Plone is considered one of the safest open-source CMS worldwide and is ideally suited for authorities, financial companies or organisations with sensitive data.
- Scalability:Whether hundreds or thousands of pages, Plone grows with the requirements. New content, areas or microsites can be integrated into the existing structure without disruption.
- Agility:Through modular extensions, features such as multilingual content, complex user rights or workflow automations can be integrated.
- Open-source:Flexibility and full control over the software, without dependence on proprietary vendors.
With a secure CMS like Plone, companies can not only reliably manage website content but also integrate interfaces toAI-based systemsandautomated services.
3. AI and chatbots: Added value for customers and internal processes
Artificial intelligenceis changing the way companies communicate with customers.Chatbotsenable:
- Fast customer communication:Frequently asked questions can be answered automatically around the clock.
- Lead generation:Chatbots can guide visitors through the sales funnel and capture qualified leads directly.
- Personalisation:Through intelligent analysis of user behaviour, individual recommendations can be made.
- Efficiency increase:Internal resources are relieved, allowing employees to focus on more complex tasks.
It is important to integrate into ascalable CMS, so that chatbot data can be processed consistently and securely. Plone or modern Webflow solutions can be easily integrated with AI systems, whether for FAQs, appointment bookings, or personalised content recommendations.
4. Webflow: Fast and efficient for webshops and templates
Not every company needs a highly complex CMS. Forwebshops, landing pages, or quickly realisable web presencesWebflow is suitable:
- Template-based frameworks:Pre-made designs save time and resources.
- Flexible customisation:Content, layouts, and functions can be edited without in-depth programming knowledge.
- Responsive design:Optimisation for desktop, tablet, and mobile is integrated by default.
- Integration of e-commerce:Ready-made shop modules enable a quick market launch.
Webflow is ideal for companies thathave short time-to-market cyclesand still require individual adjustments to the corporate design.
5. Security, performance, and scalability: A must for the relaunch
Whether Plone or Webflow – a website should always be:
- Fast loading timesto improve user experiences and secure SEO advantages.
- Data protection compliantfor example, GDPR compliant.
- Redundant backups and monitoringare necessary to prevent outages.
- Future-proofto ensure that extensions, integrations, or new features can be implemented smoothly.
6. Conclusion: The Relaunch as an Opportunity
A website relaunch is much more than a new design. It is the opportunity,to align technological infrastructure, UX, and content strategy for the future..
- For companies thathave the highest security and scalability requirements,anagile CMS like Ploneis the right choice.
- For quickly implementable web shops or landing pages withmanageable resource expenditure,Webflowis recommended.AI and chatbots
- increase efficiency, improve the customer experience, and provide valuable data for business decisions.Those who consider all these aspects create a website that
is secure, efficient, scalable, and user-friendly– and that supports long-term business success. ist – und die langfristig den Geschäftserfolg unterstützt.